Investing in a pre-owned Rolex isn’t just about acquiring a timepiece of exquisite horology, but also about making a savvy financial decision that could yield significant returns. Rolex models, being considered a symbol of prestige, precision, and timeless value, have a reputation for retaining and even appreciating their value over time. This makes certain pre-owned Rolex models highly sought-after by collectors and investors alike.
Whether you’re a newcomer to the watch market or a seasoned collector, the sheer number of options and variations available on the secondary market can get anyone overwhelmed. With that in mind, The Luxury Hut has compiled a list of the top Rolex models ideal for investment.
Top Pre-Owned Rolex Watches For Investment
- Rolex Cosmograph Daytona Ref. 116500LN
The Cosmograph Daytona is Rolex’s legendary chronograph that laid down the blueprints of a true racing watch. Introduced in 1963, the Cosmograph Daytona series has been highly sought after among collectors and enthusiasts since its inception, thanks to its rich motorsport heritage, distinctive design, and limited production numbers.
The pre-owned Rolex Cosmograph Daytona Ref. 116500LN is a fan-favourite model whose demand has only continued to increase over the years. While Rolex has released several steel Rolex watches since the launch of this steel and ceramic reference in 2016, it remains the most desirable pre-owned luxury watch in existence. Both the black and white dial versions are absolutely glorious and have their respective fan base.
- Rolex Submariner “Hulk” Ref. 116610LV
The Rolex Submariner is another iconic model from the brand’s lineup that has been a favourite among investors. The Submariner was released in 1953 as a specialist diving timepiece, offering 100 metres of water resistance. The model’s high quality, practicality and classy appearance have skyrocketed its popularity. Today, it’s a cornerstone of any serious watch collection.
The pre-owned Rolex Submariner ‘Hulk’ stands out visually with its unique green dial and bezel, earning it the nickname. After being discontinued in 2020, the Ref. 116610LV achieved a legendary status on the pre-owned market. Its scarce availability and rapid appreciation make it a worthy investment for connoisseurs and investors alike.
- Rolex GMT-Master II “Pepsi” Ref. 126710BLRO
For those seeking a travel-themed timepiece for investment, the Rolex GMT-Master II, with its little aviation heritage, is ideal. Released in collaboration with PAN AM Airways in 1955, the GMT-Master was produced, boasting a bright red and blue bezel to distinguish day and night-time hours, adding to its desirability. Today, you’ll be lucky to land a GMT-Master II before a 12 to 24-month waiting list (depending on the model).
The Rolex GMT-Master II ‘Pepsi’, featuring a red and blue bezel and a pitch-black matte dial, commands high prices due to its consistent demand in the market. The Ref. 126710BLRO is one of the most iconic GMT models, whose functionality, versatility, and limited availability make it a favourite among collectors and frequent travellers. The Pepsi model holds strong resale value on the pre-owned market.
- Rolex Day-Date Ref. 118238
Commonly referred to as the ‘President’, the Rolex Day-Date is instantly synonymous with luxury, power and status. Introduced in 1956, the Day-Date was the first wristwatch to feature the day and date in full. Rolex crafts this model exclusively from precious metals, such as gold and platinum, which contributes to its value retention and long-term appreciation.
If you’re looking to invest, the pre-owned Rolex Day-Date 118238 is a highly sought-after timepiece that consistently appreciates in value. Crafted in 18ct gold, this model embodies the Day-Date’s prestigious legacy, while modern upgrades (following the replacement of the precious Ref. 18238) ensure precision and durability. It is a favourite among collectors who value vintage aesthetics, driving its value on the secondary market.
- Rolex Oyster Perpetual Ref. 124300
The Oyster Perpetual is one of the oldest names in Rolex’s catalogue and has earned its position as Rolex’s entry-level collection. It’s the minimalist design and solid Rolex craftsmanship that appealed to the collectors. In 2020, after Rolex introduced new movements and a range of vibrant dial colours to the OP collection, the watches attracted significant attention, leading to price appreciation in the pre-owned market.
The vibrant dial versions of the Rolex Oyster Perpetual Ref. 124300 are extremely popular among collectors and are currently trading for somewhere between 50-150% above their retail prices on the secondary market. The Ref. 124300 is a standout model whose bold aesthetic and limited availability drive its value.
- Rolex Datejust Ref. 16013
Since its debut in 1945, the Rolex Datejust has been a sweeping success. The Datejust was the first ever waterproof timepiece featuring a date on its dial. Eventually, Rolex integrated the signature Cyclops lens for improved readability. The Rolex Datejust’s reliable timeframe and simplicity make it the flagship model of many investors. Another appealing reason is the model’s affordability.
The pre-owned Rolex Datejust 16013 is one such model that collectors have been constantly on the lookout for, ensuring it will not only retain its value but also appreciate in the years to come. The Ref. 16013 is a classic, epitomising the Datejust’s core aesthetic. Presented in yellow Rolesor (steel & yellow gold) with a fluted bezel, a shimmering champagne dial and iconic Jubilee bracelet, this Datejust is as impactful as it is luxurious. Due to the genuine scarcity of this timepiece and stable demand among enthusiasts, you can see the price climb steadily before your eyes.
To End With..
Pre-owned Rolex is undoubtedly a lucrative investment. Whether you’re drawn to the iconic Daytona or the timeless Submariner, or maybe the versatility of the Datejust, each pre-owned Rolex model offers a unique blend of craftsmanship, historical prestige and investment potential.
As long as the watch is in good condition, you can expect to increase your return on investment substantially. However, we also firmly believe that the financial aspect should not be the sole driver of a purchase. One must always consider their preferences, style, lifestyle, and purpose to enjoy both the aesthetic pleasure and potential financial reward of owning a Rolex.
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